About a week ago, there was an announcement that made me squee. It was hidden in an article about the Boomerang network changing its programming. For the last 15 years, Boomerang has offered only re-runs. Well, that’s about to change as Warner Bros is developing 225 hours of original programming for the channel, which will air internationally on all Boomerang channels and on some Cartoon Network channels. In addition to offering original programming, Boomerang has also started to sell advertising.
Efforts to lend more wind to Boomerang reflect the furious scrum among media companies to lure the youngest viewers – kids and pre-teens – to their fare. The rise of new kinds of digital media, including subscription-video-on-demand and streaming video, has given rise to fresh habits for viewing content, many of them adopted very quickly by younger consumers.
Anyhow, within the announcement is also another announcement that, as part of this new original programming, an original series based on Bunnicula will be released from Warner Bros Animation this fall! The animated comedy series is based on the bestselling book – Bunnicula: A Rabbit Tale of Mystery – by James and Deborah Howe and follows the adventures of the titular vampire rabbit who drains the juice from vegetables, the Monroe family (who found Bunnicula at a theatre where they were watching Dracula), and the Monroe family’s other pets, Harold the dog and Chester the cat, who is convinced that Bunnicula is a danger to his family.
Bunnicula – and its sequels, Howliday Inn, The Celery Stalks at Midnight, and Nighty-Nightmare – were favourites of mine when I was a child. I’m proud to say that I’ve managed to hang onto a copy of each, despite the massive purge of books that occurred last summer. Before writing this article, I took the opportunity to re-read the original Bunnicula and was pleasantly surprised that it held up remarkably well. I, personally, cannot wait until this series airs. The animation looks adorable and sheer nostaligia that the project holds for me will definitely mean that I tune in once it airs!
(Ed’s Note: Photo courtesy of Cartoon Brew.)